Sustainability at a Glance
The fashion industry faces significant challenges in sustainability and ethical practices. This presentation explores the current issues, proposes an innovative solution, and highlights the potential benefits for consumers, the industry, and our planet.

by Ineta Joksaite

The Shocking Reality of Fashion Waste
90M
Tons of Textile Waste
Produced Per Year.
1 ton of incinerated textile
1
Truck per Second
To landfil or incinerator
= 1tone of released C02
Water Consumption in Fashion
93B
Cubic Meters of Water/ year
93 billion cubic meters of water is drained and consumed each year by the fashion industry.
5M
People's Water Supply
That's enough to supply 5 million people.
Ethical Concerns in the Fashion Industry

Poor Working Conditions

Illnesses

Child Labour

Thousands of Fatalities
The fashion industry is riddled with issues: poor working conditions, illnesses, child labour, and even thousands of fatalities that many of us are not even aware of.
The Problem: Lack of Awareness and Transparency
Eco-conscious Consumers
Struggle to access useful and transparent information about sustainability.
Uninformed Consumers
Simply don't know or care about these pressing issues—after all, it's complex and out of sight.
Throwaway Culture
This disconnect fosters a culture of throw away and disengagement.
The Solution:
Empowering Consumer Awareness
1
Try On
You walk into a fitting room and try on a coat.
2
Interactive Display
An interactive mirror displays an overlay of easy-to-read statistics.
3
Real-time Data
You see real-time data: who made it, its water consumption, animal welfare details, and brand's other efforts of sustainability.
Imagine different brands involved
Adidas
Example
H&M
Example
Johnstons of Eglin
Example
Benefits for Consumers
Now think about Ema: The Sustainable Shopper
A young student keen on sustainable fashion. As she puts on a garment, she immediately sees its impact and can enjoy shopping with peace of mind.
66% Cosumers are looking for sustainable choices.
Now think about Jack: The Quick Shopper
A young engineer who simply wants to try on clothes quickly.
Even a brief display of the general figures compared to a garment he is trying on, could transform his perspective, highlighting that his purchase matters and nudging him toward more informed decisions in the future.
Industry Impact

1

2

3

4

1

Informed Consumers

2

Brand Responsibility

3

Supplier Competition

4

Industry-wide Change
Our proposal would encourage brands to source more responsibly. This would inspire suppliers to compete for these brands, by improving their sustainability practices.
By enhancing a culture of transparency and awareness, we can drive vital change within the industry.
Other opportunities:
Immersive
XR/AR
Overlays
Access
App/W
Online Shopping
Reach
Home
Educate
Future opportunities:
Flagship Store
XR/AR
Experience
VR Fitting Rooms
Headset
From Home
Reports
Suppliers/Logistics
Choose best
Time for Change
Act Now
Let's spark the thread of awareness for a change. Time is now!
Sustainable Future
With transparent information and user encouragement, we can push a more sustainable fashion industry.
Collaborate
Thank you for your time. If you'd like to learn more about how we can create this impactful solution together, please reach out.